RIOT GAMES – VALORANT CHAMPIONS TOUR SWAG KITS
THE PROJECT
The VALORANT Champions Tour 2023 was the third esports circuit for the title. Organised by Riot Games, a lot of new features were introduced to this format of the competition including international events, new leagues and many other exciting challenges.
THE CHALLENGE
We were asked to create 20 swag kits to help promote the VALORANT Champions Tour 2023: EMEA League. Held in Berlin, our swag kits would be sent to esports venues that were showing the competition to local gaming fans.
ServicesVideo Games, Swag kit, Packaging
TAKEOFF'S SOLUTION
It was all hands on deck for this brief as we were given an extremely tight turnaround time to design, produce and pull together the merch for our swag kits. Partnered with Bastion we managed to produce swag kits to our usual high standards for Riot Games despite the narrow production window available, thanks to our exceptional creative and organisational planning for briefs such as this.
Our VCT EMEA-branded swag kits were secured with a premium sleeve-style cover and packed with fun VALORANT goodies that recipients loved. Included in our swag kits were branded mouse mats, sticker sheets featuring colourful chibi VALORANT characters, branded keychains, coaster sets and posters.
LET'S TALK
TAKEOFF has offices in the UK, France and Central Europe, North America and China. If you’d like to discuss an entertainment marketing publicity project or event, get in touch with the TAKEOFF team via: enquiries@takeoffstudios.com.