Puma – Fashion Show

PUMA collaborated with the late Bob Marley’s daughter, Cedella Marley, to create a Jamaican Olympic collection for Team Jamaica to wear at the 2012 London Olympics.

With the Cedella’s pieces featuring chic updates of the Iron Lion military jacket and Buffalo Soldier shirt, PUMA wanted to advertise the collection to reach a global audience to build pre-Olympic hype for Team Jamaica.



TAKEOFF provided a fully-managed activation of the event, designing, building and staging a fashion show for Cedalla in New York City. TAKEOFF’s location sourcing team found the perfect setting in a cool, urban Lower East Side tenement building, while our interior, event and set design creative teams built the perfect environment for the models to strut their stuff.

TAKEOFF also activated and managed food and drink, health and safety, crews, models and DJs. We also partnered with Caribbean chefs and cocktail crews to create a vibrant, fun atmosphere that attendees loved.


TAKEOFF has offices in the UK, France and Central Europe, North America and China. If you’d like to discuss an entertainment marketing publicity project or event, get in touch with the TAKEOFF team via: enquiries@takeoffstudios.com.