Zoids Wild: Blast Unleashed – Press Kit and Packaging
THE PROJECT
Developed by Codeglue and published by Outright Games, Zoids Wild: Blast Unleashed lets players command powerful mechs from the popular anime and battle against rivals to forge greater bonds between humans and Zoids.
THE CHALLENGE
To help recruit influencers and the press to the titanic battle between Team Freedom and Team Dark Metal, we were asked by Swipe Right PR to create a Zoid-themed press kit that would make recipients feel like commanders of their very own Zoid army.
ServicesPress Kit, Graphic Design, Print Design, Video Games
TAKEOFF'S SOLUTION
Our press kits were designed to introduce players to the world of Zoids Wild and prepare them for the wild hunts ahead. Alongside a Nintendo Switch copy of the game was a battlefield arena mat and a set of 16 Zoids Wild cards, so players could engage their friends in battle offline, too. Colourful pins with team logos, six Zoid stickers, a poster and infographic were also included.
With key art provided by the client, we designed the bespoke box for the kit ourselves, leading with a high-energy image of both teams’ Zoids engaged in battle. The box was also designed to hold the battle mat perfectly in place; once the designs were completed and approved, TAKEOFF handled the entire printing and packaging process, too.
LET'S TALK
TAKEOFF has offices in the UK, France and Central Europe, North America and China. If you’d like to discuss an entertainment marketing publicity project or event, get in touch with the TAKEOFF team via: enquiries@takeoffstudios.com.