REPUBLIC OF GAMERS – CHATELET LES HALLES Shop-in-SHOP

THE PROJECT
ASUS’ Republic of Gamers (ROG) is the company’s specialist gaming division, creating the best hardware possible for gaming aficionados, who need the latest technology and highest-performing hardware to power up their serious competitive edge.

THE CHALLENGE
To show off the incredible quality of their hardware first-hand to French consumers, ASUS commissioned a ROG shop in shop within a high footfall area that would encourage passers-by see the amazing specs of a ROG rig and engage with ASUS representatives.

ServicesShop-in-shop, Retail, Activation

TAKEOFF'S SOLUTION

The shop-in-shop has been installed at one of France’s largest electronic chains, Fnac – not just any Fnac, though, but the Fnac at the stunning Chatelet les Halles train station in Paris. TAKEOFF designed and built the ROG shop from scratch, providing a truly immersive and unforgettable gaming experience designed to attract station footfall through ROG’s world-class technology.

Our Fnac shop-in-shop design was based around ROG’s existing sleek branding; blacks complemented by lit-up neon red ‘REPUBLIC OF GAMERS’ logos and other brand cues.

We created a stand-alone booth with sharp contouring on the outside, which helped reflect the red light inside to create a seriously cool gaming effect.

The booth (complete with professional gaming chair) allowed players to try pre-installed games including Fortnite, Borderlands 3, Rainbow Six Siege and Apex Legends in a confined space without interruption. Other stands included a huge 65-inch mounted gaming monitor to show the amazing graphical quality and speed of ROG’s hardware, with laptops, PCs, smartphones, accessories and more all available to buy from representatives on-site.

LET'S TALK

We want to help you out. TAKEOFF has offices in London, France and Europe, United States of America, Canada and China. If you’d like to discuss an entertainment marketing publicity project or event, get in touch with the TAKEOFF team via enquiries@takeoffstudios.com.