Tom Clancy’s Ghost Recon Breakpoint – Press Kit
THE GAME
Tom Clancy’s Ghost Recon Breakpoint is the latest title in the open-world tactical shooter series. Breakpoint was developed by Ubisoft Paris and published by Ubisoft.
THE CHALLENGE
Ubisoft asked us to create a buzz kit for Breakpoint to make sure the game wasn’t camouflaged by other releases and didn’t go unnoticed by journalists.
ServicesPress Kit, Graphic Design, Print Design, Video Games
TAKEOFF'S SOLUTION
The TAKEOFF team worked to create a buzz kit for journalists and influencers designed to sneak up and surprise them, Ghost-style. We published and distributed a 24-page Ghost Recon Breakpoint A4 brochure packed with insider information and exclusive assets that couldn’t be found anywhere else, including background information of antagonist motives, details about the mysterious billionaire-owned island of Auroa .
Part of the wider buzz kit strategy included creating two Ghost Recon Breakpoint custom Xbox One consoles to capture and occupy positive press attention, as well as radio in online discussion from influencers. The imagery used on the press kit cover was later used by the client in OOH campaigns including print ads, billboards and other outreach materials.
It was an honour to run with the Wolves. See what else we did for Ghost Recon Breakpoint.
LET'S TALK
TAKEOFF has offices in the UK, France and Central Europe, North America and China. If you’d like to discuss an entertainment marketing publicity project or event, get in touch with the TAKEOFF team via: enquiries@takeoffstudios.com.