Gamification is a term used to define bringing gaming elements into non-gaming situations, such as lead generation or – as can be seen on The Game Academy – helping people into work or education. It can be used with your in-house training materials to improve employee engagement, for instance, and as The Game Academy shows, it can also be used by gaming studios to identify and recruit new talent. For gamification to have a serious effect, though – whether on attracting talent, retaining it, lead generation, education or other medium – it pays to work alongside a creative agency that has gaming at its heart.

Esports feels like it’s on the verge of breaking into the mainstream. Teams and players are fast-becoming the new icons for younger generations who can tune into a tournament from the comfort of their phones, and follow their lives with a click on the ‘Subscribe’ button. One of the best ways Esports teams can boost their profiles and build new audiences, too, is through branded roadshows that bring skilled players to new areas, and hosts competitions where the public can game one-on-one with their Esports heroes.